To direct VIP and premium mass
may24 “Redeeming a night in a hotel room might mean players would need to bet HK$100,000 in the past, but now they might only need HK$10,000, or even less,” the officer said. Lowering the threshold for granting such “gifts” is largely related to rising competition, they added, stating, “In the past, the turnover of a customer in a VIP room was almost equal to 100 customers in the mass market. Every VIP room had its own scope of customers, but this kind of customer has decreased nowadays. “We have to attract more customers from the mass market in order to cover the loss [of VIPs], and giving away nights in hotel rooms is a good way to attract new customers. The competition is intense. Casinos are not only competing with other casinos in attracting customers but also in achieving their company’s sales targets.” The team of the interviewed employee targets quarterly rolling of MOP$7 billion (US$870 million) from the customers it brings in. “Gaming operators tend to hire experienced employ...