Premium guests, not crowds, will define Macau’s next chapter, says scholar (Macau’s post-pandemic recovery)
may26 The penthouse is full; the lobby is half-empty. Macau’s post-pandemic recovery may look healthy on paper, but a gaming scholar says the real momentum is increasingly concentrated at the top end of the market, where VIP and premium players are outpacing the broader mass segment. The takeaway for operators: fewer guests can still mean bigger business if the spending power is there: Premium gaming and experiential tourism emerge as key growth drivers for Macau’s post-pandemic recovery. Asia’s gaming and integrated resort sector has recovered from the pandemic, but recovery alone is no longer enough to secure its future, Zhonglu Zeng , President of the Asia-Pacific Association for Gambling Studies, told delegates at the G2E Asia + Asian IR Expo 2026 in Macau. Speaking on market trends and the outlook for the IR and tourism industry, Zeng argued that the post-pandemic rebound has masked a deep bifurcation between the premium and mass segments — a structural shift that ...