Macau tops mainland Chinese outbound satisfaction ranking for second year
jul26 Macau has held on to first place in the China Tourism Academy’s latest rankings of outbound destinations for mainland Chinese tourists, winning particular praise for its “leisure and entertainment” as well as “attractions and accommodation”. The academy’s 2025 Top 10 Destinations for Chinese Outbound Tourist Satisfaction, released on Monday, also pointed to a broader rebound in outbound travel. Mainland residents made 148 million outbound trips in 2025, close to the 155 million recorded in 2019 before the Covid-19 pandemic. Outbound travel spending totalled nearly US$160 billion (MOP1.29 trillion), with both trips and spending rising by more than 20 percent year-on-year. New Zealand and Australia followed Macau in the 2025 list, with Hong Kong, Argentina, Spain, Singapore, Italy, France, and the United Kingdom also featuring among the top 10. The China Tourism Academy, a research institute under the Chinese Ministry of Culture and Tourism, measures satisfaction by assessing ...