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Showing posts from August, 2023

High Rollers (VIP)

jan24 What about the VIP? So, the VIP now I think has been really interesting because you’re going from the junket operator VIP, which is actually quite difficult for the casinos. They weren’t making a hell of a lot of money out of that, because the huge commissions to the junkets. So this VIP now, a lot of the growth is coming from premium mass and in-house VIP programs. And those programs are very attractive to ex-junket players, they’re moving over to the casino in-house. There’s now heightened competition between the casinos to bring in those players to their property versus the competition – with huge offerings of comps: great suites, great F&B and travel etc, all different options. And it’s far more profitable for the casino because it doesn’t have to give away of massive commissions to junkets and I believe that a lot of the customers will enjoy it a lot. Given the fact that they will be really well pampered. Oftentimes the junket experience was not of the luxury type. I’ve