O que vão fazer os vencedores (continuação) REVAMP Upgrading- SUITES
may26 The wave of room-to-suite conversions sweeping Macau’s integrated resorts is less about hospitality and more about gaming yield, according to MGM China President and Executive Director Kenneth Feng , who shared the underlying economics at the G2E Asia “Asia Gaming Talk: Marketplaces in Motion” panel. “The yield on a two-bay suite is about five times compared to a regular room,” Feng said. “Why? Because the customers who utilise these rooms are gaming customers. We do calculations on who gets the suite based on their performance.” A two-bay suite — a unit built from the combined footprint of two standard rooms — illustrates the underlying maths driving the conversion trend. Operators give up one rentable room, but the remaining suite generates roughly five times the yield of a standard room, effectively doubling revenue per equivalent floor area while shifting the inventory mix towards premium mass players. MGM has been among the most active in pursuing this strategy. The opera...