Macau casino promotional spend to remain elevated

 set26

Promotional spending by Macau casino operators is likely to remain elevated in the second half of 2026 amid intense competition for higher-spending customers, says CBRE Equity Research.

The Macau market “competitive environment remains intense, particularly for higher-spending premium customers,” wrote analysts John DeCree and Max Marsh in a report issued on Wednesday.

“In the second quarter of 2026, total gaming commissions as a percentage of aggregate Macau GGR [gross gaming revenue] hit a new peak of 20.9 percent,” they noted. “However, this was partially due to low VIP hold that weighed on GGR.”

The brokerage noted that market-wide VIP hold averaged 2.6 percent in the second quarter, about 90 basis points below the trailing 12-month average of 3.5 percent.

In absolute terms, commissions declined sequentially to US$1.57 billion in the second quarter, from a peak of US$1.65 billion in the first three months of the year, according to CBRE’s estimates.

The institution expects commission spending to pick up again during the remainder of the year. Its forecasts – shown in the report – point to market-wide commissions of nearly US$1.62 billion in the third quarter, and US$1.73 billion in the three months to December 31. The respective amounts would represent 20.5 percent and 20.6 percent of GGR.

“We continue to see an elevated promotional environment in Macau and expect aggregate commission dollars to increase in the second half of 2026,” CBRE stated.

https://www.ggrasia.com/macau-casino-promotional-spend-to-remain-elevated-in-2h-cbre?utm_source=rss&utm_medium=rss&utm_campaign=macau-casino-promotional-spend-to-remain-elevated-in-2h-cbre

Comments

Post a Comment

Popular posts from this blog

2022-2024 reforms corrected Macau’s casino industry imbalance

Image
 ab25 The new regulatory framework overhaul that was implemented through reforms in 2022 and 2024 led to “major corrections” in the  Macau  casino industry rather than routine updates, aimed at fixing what had become a dangerously unbalanced system after two decades of breakneck expansion, gaming law expert Jorge Godinho argues in a recent study. “There were too many gaming promoters and VIP rooms, too much credit for gaming, and too much money moving out of China,” Godinho writes in his  study ,  The Macau SAR Regulation of Casino Gaming: Structural Features After the Reforms of 2022–2024 . Jorge Godinho, Gaming Law Expert “Numerous casinos were built, but not that many non-gaming services were developed.” The reforms come after years of unsustainable growth, followed by sharp decline during the COVID-19 pandemic. The gaming industry peaked in 2013/14 but entered what Godinho describes as “a bumpy ride that became a freefall.” Macau’s reliance on high-rolling V...
Read more

new Tiger Baccarat side bets

jul24 A fresh side bet option for baccarat play introduced to the Macau market –  known as ‘Small 6/Big 6’   – is now prevalent in all key properties promoted by the city’s six casino operators across Cotai and downtown Macau, based on GGRAsia’s recent site checks. Small 6/Big 6 – a variant of  the ‘Lucky Six’   found in Macau casinos – pays 22 to 1, if the winning ‘banker’ hand with a face value of six is composed of two cards. The side bet pays 50 to 1 for a winning ‘banker’ hand with a face value of six, composed of three cards. Macau casino operators Galaxy Entertainment Group Ltd and Sands China Ltd had been the earliest adopters of this fresh side bet option. Both companies had already launched the offer at their respective properties  by early May , coinciding with the Labour Day holiday period. In  late May , MGM China Holdings Ltd and Wynn Macau Ltd also started offering the Small 6/Big 6 bet option at the mass and high-limit gaming areas of t...
Read more

Gaming operators finish over 20 pct of pledged projects, study finds

 set25 Over one fifth of the investment projects pledged by casino operators have been completed, as per the Asia Pacific Association for Gambling Studies. The estimate comes in a fresh update from the group of scholars and experts on the gaming sector, which they believe generated MOP70.8 billion (US$8.84 billion) in non-gaming revenue between 2023 and 2024. The association is headed by Zeng Zhonglu, an emeritus professor at the Macao Polytechnic University. It is believed that last year alone, non-casino revenue exceeded 2019 levels by 12 per cent. When it came to contributions to public finances, 2023–2024 tax revenue from these casino operators reached MOP164 billion, accounting for 76 per cent of current revenue and capital income. On local employment, the group estimates that these gaming companies hired 77,951 locals between 2023 and 2024 — or approximately 27.3 per cent of the city’s entire workforce. Other positive contributions outlined by the group included these compani...
Read more