Diversificação - concertos e eventos
May25
The Cotai Outdoor Performance Area will host its first commercial concert of the year, drawing attention from industry leaders who are watching closely for its potential economic impact and cultural significance.
In just under three weeks, internationally acclaimed electronic music artist Alan Walker will take the stage at the venue.
In TDM’s Macau Forum on Wednesday, Che Fok Sang, president of the Macao Association of Convention, Exhibition & Tourism Sectors, mentioned that the outdoor arena offers “stronger conditions to attract top-tier international artists, particularly from Europe, the United States, and South Korea.”
He noted that outdoor concerts provide a unique atmosphere that some performers prefer.
“With more experience and successful shows, Macau is gaining attention in the global entertainment circuit. Many A-list performers now aspire to hold concerts here,” Che said.
He believes the venue complements existing indoor venues in the region.
During the discussion, plans for a water-themed music festival at the outdoor Cotai venue were mentioned, adding that it “[has] a high potential to attract diverse audience segments and boost tourism.”
Benefiting from concertgoer economy
Choi Chi Seng, president of the Macau Historical Districts Development Council, emphasized integrating concert audiences with local community consumption to maximize economic benefits.
On air, he proposed that the government conduct demographic surveys of concertgoers to tailor dining and activity recommendations in Macau’s historic districts.
“By providing discounts or promotions linked to concert ticket stubs, we can encourage visitors to explore neighborhoods like São Lourenço and Senado Square, boosting local businesses,” Choi explained.
Choi stated that a coordinated approach among government departments should be taken to integrate transportation, event scheduling, and community promotions—creating a seamless “chain economy.” This would involve informing visitors about shuttle services, dining options, and shopping deals before and after concerts to disperse crowds and avoid congestion.
Concerts reap
rewards for F&B
So far, the Cultural Affairs Bureau (IC) has invited bids for six food stalls at the arena.
Lei Iam Leong, president of the Catering Industry Association, shared how the food and beverage sector is gearing up for the new venue’s events.
Lei highlighted that “collaborations” between fan clubs and restaurants during recent concerts boosted revenue by 30 percent, citing Blackpink and Jacky Cheung shows as examples.
“Many restaurants have extended operating hours and offered special menus timed with concert schedules […] For the June 15 event, we expect similar enthusiasm and will encourage more businesses to participate,” Lei said.
Lei also stressed the importance of food safety: “Food safety and quality standards are paramount when catering to large crowds at such events.” He encouraged vendors to innovate with “diverse and reasonably priced menus,” portable, easy-to-consume foods, and practical stall layouts suited for outdoor settings.
Che and Lei also noted that fan groups often organize pre- and post-concert gatherings at specific restaurants, creating “fan zones” that boost local catering businesses during slow periods like “afternoon teatime.”
“Concerts usually take place after 7 o’clock in the evening, so this group of fans actually need to eat, that is, during the afternoon tea period.”
Lei encouraged more restaurants to capitalize on these trends and suggested they “offer group bookings and themed promotions tailored to fan communities.”
The panel also discussed the “ticket economy,” where concert tickets serve as vouchers for discounts at local businesses.
The panel of three explained that this strategy is set to be expanded for the upcoming outdoor arena events. Lei cited prior events where restaurants offered incentives to customers presenting concert or movie ticket stubs, resulting in increased patronage and positive feedback.
Promotion and transportation keys
to success
Promotion, message clarity, and publicity were identified as crucial for event success.
Che explained that coordinated marketing efforts can increase awareness and attendance, ensuring the venue’s events reach their full potential. He suggested leveraging traditional media, social platforms, and fan clubs to amplify outreach.
“Fans are highly motivated to support their idols […] and often help spread the word through social media, bus ads, and even in-restaurant displays,” said Che.
Transportation logistics also received attention in the discussion. Choi recommended increasing shuttle bus services connecting the arena with various community districts to facilitate visitor movement and reduce congestion.
To ensure eventgoer satisfaction and encourage exploration beyond the event area, “clear, timely information on transport and local attractions should be provided” with ticket purchases and at the venue.
Previously, the IC stated that despite the new venue’s announced capacity of 50,000 spectators – its main reason for construction – the authorities hope to start with an event aiming at just 20,000 spectators and gradually increase this number.
Che explained yesterday that hosting smaller-scale activities at the venue could help the industry gather valuable data and experience, paving the way for larger productions in the future.
Overall, the three panelists expressed optimism that the Outdoor Performance Area will not only attract high-profile concerts but could also serve as a flexible space for diverse events such as night markets and outdoor cinemas.
Upcoming events at the Cotai Outdoor Performance Arena include: Alan Walker 2025 Live in Macau (June 15), Waterbomb Macao Festival (August 9–10), and S2O Macao Water Music Festival (September 6–7).
https://macaudailytimes.com.mo/outdoor-venue-becoming-asias-next-big-stage-to-watch-says-associations.html
jan25
Macau deve fazer “algo ousado”; trazer eventos desportivos e de entretenimento verdadeiramente únicos e “nas bocas do mundo”. Especialista em marketing, e presidente da Associação Internacional das Indústrias Culturais e Desportivas de Macau, Patrícia Cheong aponta Las Vegas como modelo para se transformar: do jogo para o entretenimento
– A Nave Desportiva dos Jogos da Ásia Oriental continua a ser mal explorada?
P.C. – Não a temos utilizado – e não entendo; mas também ouvi muitos especialistas de fora que disseram que o Estádio da Taipa, bem como a Nave Desportiva dos Jogos da Ásia Oriental, não estão ao nível de outros recintos internacionais. Mesmo que quiséssemos ter clubes de futebol de topo – desporto tão popular em Macau – não teriam confiança em vir. Não faz sentido numa cidade com tantos recursos financeiros como Macau. A curto e médio prazo temos definitivamente de planear a renovação dos recintos existentes.
– Deveria haver mais espetáculos residentes, como em Las Vegas?
P.C. – Sim; é exatamente o modelo de Las Vegas. Depende do tipo de residência que estamos a falar; uns duram 20 anos, outros apenas cinco. Mas, sem dúvida, deveríamos ter mais. Desse modo, quando as pessoas perguntarem o que podem fazer em Macau, temos espetáculos de referência que podemos mencionar. Felizmente, o The House of Dancing Water vai regressar, mas precisamos de mais. O aspeto único dos espetáculos residentes é muito atrativo. O Studio City tem tentado um modelo de semi-residência, que funciona, mas não é perfeito. Assinaram por exemplo com a cantora pop Joey Young; uma grande artista, mas se atuar umas três vezes talvez não consiga vender tantos bilhetes. Acho que as pessoas se habituam. Os espetáculos residentes precisam oferecer algo original e único, como o The House of Dancing Water; já no caso dos concertos, as pessoas podem ver os artistas noutro lugar. Todos querem criar algo único que possa durar mais.
https://www.plataformamedia.com/2025/01/23/temos-que-fazer-algo-ousado/
dec24 NIGHT ECONOMY
The Macao Government Tourism Office (MGTO) has expressed hope that the three festivals scheduled for this month will help promote the so-called “night economy.”
The celebrations, organized by various communities and held in different areas of the city, have received financial support through MGTO’s program aimed at encouraging local associations to undertake diverse tourism activities or projects to boost the local economy.
The three events are the 1st Macao Vegetarian Carnival, the Thailand Cultural Festival, and the Luminescent Night at Travessa do Armazém Velho. These festivals promise to showcase Macau’s diverse offerings and vibrant nightlife.
Starting today and running until Dec. 10, the first edition of the Vegetarian Carnival will offer five days of vegetarian food along with cultural and artistic performances, cultural lectures, product sales, game stalls, photo opportunities, and a lantern ceremony to commemorate Macau’s handover. The carnival is being held at the Legend Boulevard of the Fisherman’s Wharf.
https://macaudailytimes.com.mo/mgto-promoting-night-economy-through-street-festivals.html
dec24
A recent study by researchers from Shenzhen Tourism College of Jinan University reveals a significant shift in Macau’s tourism landscape.
The city, known primarily as a gambling hub, is now emerging as a diverse destination for art, fashion, cuisine, and more, as its hotel industry’s reputation-building power diminishes.
The study, conducted by Zhang Gaojun, Shi Biyang, Li Mengying, and Zhang Zheng, analyzed social media discourse to track changes in Macau’s destination image from 2015 to 2019, as well as from 2023 to the present.
The findings suggest that Macau’s stereotypical reputation as a gambling hub is no longer conducive to the diversified development of Macau’s tourism industry.
https://macaudailytimes.com.mo/study-highlights-citys-shift-from-gambling-to-cultural-diversity.html
nov24
As Macau seeks to pivot away from its dependence on gaming, a broad spectrum of business leaders are voicing concerns about the pace and effectiveness of diversification efforts.
While the casino industry continues to contribute heavily to the economy, voices across various chambers of commerce emphasize the need to embrace new industries, attract skilled professionals, and streamline governmental processes to unlock potential.
This topic was explored during the latest edition of the MBtv Debates Business Series, titled “Macau SAR at 25 and Beyond – Taking the Pulse of the City’s Economy”, held at the Rui Cunha Foundation, which brought together for the first time, the heads of several chambers of commerce representing different countries.
https://agbrief.com/news/macau/28/11/2024/macaus-economic-diversification-will-still-have-to-use-tourism-and-gaming-as-its-foundation-chambers-of-commerce/?utm_source=Asia+Gaming+Brief&utm_campaign=e1e7668322-AGB%3A+%2302035+Thursday%2C+28th+November%2C+2024&utm_medium=email&utm_term=0_51950b5d21-e1e7668322-%5BLIST_EMAIL_ID%5D&ct=t%28AGB%3A+%2302035+Thursday%2C+28th+November%2C+2024%29&goal=0_51950b5d21-e1e7668322-%5BLIST_EMAIL_ID%5D&mc_cid=e1e7668322&mc_eid=31e20475e6
nov24
Casino operator Galaxy Entertainment Group Ltd “lost circa 40 basis points” quarter-on-quarter to 18.7 percent, in terms of share of gross gaming revenue (GGR) in the Macau market, suggested a Thursday note from Seaport Research Partners.
The casino firm will in likelihood gain market share in Macau in the final quarter this year, suggested Seaport.
The Golden Week holiday period at the start of October “was strong in the market, and Galaxy [Entertainment] in particular, with mass drop up over 50 percent year-on-year and property visitation at Galaxy Macau nearly doubling,” noted Mr Umansky.
“Galaxy [Entertainment]‘s competitive advantage at Galaxy Macau remains its entertainment/event offerings, scale, service, and product offering. Large music performances drive outsized business with the fourth-quarter schedule supporting Galaxy Macau share gains,” he stated.
The analyst added: “With a re-focused marketing effort and smart digital tables up and running before Chinese New Year, we expect share gains to continue at Galaxy Macau over the next few quarters and into 2025.”
jun24
A temporary outdoor performance venue with capacity for 50,000 people is to be built in Cotai, just beside SJM Holdings Ltd’s Grand Lisboa Palace (GLP) casino resort.
The 94,000-square-metre (1.01-million-sq-feet) venue (pictured in a rendering) will be located at the intersection of Avenida do Aeroporto and Rua de Ténis in Cotai, according to a government announcement on Monday.
Currently, several public services are conducting preparatory work at the site, and a public tender will take place before construction starts. The venue is scheduled to open in 2025.
“The construction of this [open-air] venue will create good conditions for large-scale outdoor shows to be held in Macau, in order to attract international-level performances to the city,” stated the Cultural Affairs Bureau in a press release.
The purpose-built venue will have all the necessary “basic facilities and complementary equipment to receive large-scale performances,” added the announcement.
https://www.ggrasia.com/macau-govt-to-build-large-concert-venue-near-glp-in-cotai/
nov23
O Governo da RAEM assegura que irá promover o desenvolvimento contínuo das áreas cultural e desportiva em 2024. Uma das acções importantes é solicitar o apoio do Governo Central para a realização de eventos artísticos, com vista a tornar Macau numa “Cidade do Espectáculo de ‘Uma Base’”.
Segundo o relatório das Linhas de Acção Governativa, serão desenvolvidos produtos e serviços de experiência de turismo cultural que correspondam às necessidades do mercado, bem como alargada a plataforma de comercialização de produtos culturais criativos.
Neste aspecto, haverá planos de apoio financeiro para a produção de obras cinematográficas e televisivas, exposições e espectáculos culturais, bem como a projectos sobre turismo cultural local.
https://jtm.com.mo/local/tornar-macau-numa-cidade-espectaculo/
nov23
Live concerts held in Macau continue to boost the city’s gaming revenue, as Citigroup’s Table Survey indicates. The survey shows that the average wager per player in the premium mass segment increased by 37 percent compared to November 2019, reaching HK$22,251 ($2,856).
According to Citigroup’s latest investment memo, the research team has observed enthusiastic shoppers queuing up at Chanel and Hermes. ‘We think these strong data points are a testament to the still resilient luxury spending behaviors by mainland Chinese visitors.’
‘The right concerts, such as Galaxy hosting mandopop group Teens in Times at Galaxy Arena and Sands hosting Westlife at Londoner, also seem to be propelling Macau’s gaming volumes to a higher level.’
https://agbrief.com/news/macau/20/11/2023/concerts-further-boost-casino-revenue-citigroup/?utm_source=Asia+Gaming+Brief&utm_campaign=c98e29ce2b-AGB%3A+%2301786+Tuesday%2C+21st+November%2C+2023&utm_medium=email&utm_term=0_51950b5d21-c98e29ce2b-%5BLIST_EMAIL_ID%5D&ct=t%28AGB%3A+%2301786+Tuesday%2C+21st+November%2C+2023%29&goal=0_51950b5d21-c98e29ce2b-%5BLIST_EMAIL_ID%5D&mc_cid=c98e29ce2b&mc_eid=31e20475e6
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