(novos comportamentos) o papel do turista chinês ( e HK) (jovens)
out24 Chinese consumers have become more inclined to strategic spending in their luxury purchases, said market analyst Luca Deplano, emphasising quality and personal lifestyle as top priorities. Deplano, director of Agility Research and Strategy, provided this insight at a breakfast talk by the France Macau Chamber of Commerce on Wednesday. Speaking to Macau News Agency about the overall picture, Deplano said that better-off consumers, especially those on the Chinese mainland, had remained committed to their preferred luxury brands despite reports of a possible tightening of wallets. “They are more discerning, so they’re still spending on brands they love,” the market analyst pointed out. “They’re still spending on experiences that they really enjoy.” Citing his own data, he stressed that no significant lifestyle downgrading had been observed among affluent consumers. “They are cutting out all the brands that are not that relevant or with whom they never really built a loyal connection...