"Macau to see Vegas, Singapore revenue model"
jan24 You went as far as Mandalay Bay, which was on the end of the Strip, they were up to 73 percent non-gaming. So, they had to do a lot more to draw and attract that customer profile that’s attracted most to Vegas. Then Sheldon Adelson really turned it around with his MICE model. And his MICE model was very, very specific. When we were writing the mission, vision and values to introduce to the team, I asked him “Who are we competing with in Vegas?” and he said “We’re not competing with anybody in Vegas. I’m competing with New York City.” And with Opryland, in Nashville. They were doing huge conventions. They had massive convention centers with supporting hotel rooms in the cities. And so the biggest shows in America were being held in those cities. He wanted to bring them to Vegas. So, he had to invent that product. So, the 1.2 million square foot Convention Center, linked directly to 3,000 all-suite, business-oriented customers, was the solution. https://agbrief.com/intel/face-to-fa...