Casino premium market: The great post-2022 transformation (Ryan HO)
Dez25 The gaming regulatory framework introduced after 2022 has accelerated a shift away from the traditional VIP junket model towards the Premium Mass and Premium Direct segments, a recent academic dissertation shows This is the main conclusion of a doctoral thesis recently defended by Ryan Ho Hong Wai at the Faculty of Business and Law of the University of Saint Joseph. Ryan Ho titled his thesis “Investigating the Premium market in Macau casinos: regulation, practice and challenges” . With the implementation of the new regulatory system — aimed, among other objectives, at reducing Macau’s financial and political reliance on the highly volatile, opaque and junket-controlled VIP segment — casino operators were compelled to adjust their business strategies towards the Premium Mass and Premium Direct markets. “There has been a trend among concessionaires towards premiumizing the gaming market by offering loyalty programs and personalized services for their premium direct and p...